Official Meta Tech Partner
Main Agent Features
AI Message Controls
- Auto DM: Automatically respond to direct messages
- Website Chat Widget: Active this setting to display a chat widget on your website
- AI Auto Follow Up: Automatically follow up on DMs after a specific time period
AI Comment Controls
- AI Auto Comment: Automatically reply to comments
- AI Auto Send Private Message: Sends direct messages to users who comment
- AI Auto Remove Comment: Automatically remove comments based off a prompt
Additional Features
Campaigns
Our campaign feature can be currently used to send out Messenger Broadcast campaigns & WhatsApp Campaigns. Create and launch your campaign, and then let your SmartReply Agent take it from there and handle all of the follow up messages to achieve your objective.
Templates
Templates are only used for sending out WhatsApp campaigns. Meta requires approval of WhatsApp templates before they can be used. Typically approval is extremely quick, and will be approved as long as your message does not contain content that violates their policies.
Customers
- Customer Profiles: See customer journeys through tracking and message data
- Audiences: This feature currently only supports WhatsApp campaign audience management
Automation
Currently this section only supports the Twitter/X integration
- AI Outbound Commenting
- AI Auto Posting
Common use cases
- Ai comment moderation on Meta
- Booking appointments
- Personalized product recommendations
- Lead generation
- Customer education
- Customer support
- Following up with contacts
- Answering customer questions
- WhatsApp campaigns
- Shopify order updates
How does it work?
SmartReply is a an application that connects with various channel data sources. We process webhooks and api calls through our system where we leverage models such as GPT-4O. Each messaging request that we get is processed by AI where it will respond with things such as replies, actions, quality scores, urls, , product ids and more. SmartReply has the ability to call very specific functions such as Shopify order look up and more.
SmartReply is designed to have all of the same context that a human would when responding to messages and comments.Useful for hyper contextual responses the SmartReply agent uses every data point & built in functions such as product catalog search to return efficient responses.
Some examples:
Post Analysis: SmartReply agents takes analize the caption, text, headline, call to action, image or thumbnail.
Image Recognition: Users can send images in comments or messages and the agent will respond accordingly.
Product Catalog Search: Search product catalog for information and recommendations based off context.
Integrations
- Facebook/Messenger
- Shopify
- WordPress
- All Website's w/ our universal tracking script
How to customize your agent
Customize your agent by adding business specific information that will give better context to the agent for better responses. It's best to add as much relevant context as possible.
Some examples:
- Business descriptions
- Frequently asked questions
- Shipping policy
- Returns policy
- Contact information
- Support, email address
- Partnership/collaboration email address
- Physical location address
- Hours of operation
- Home page text
- Example conversations
Improving reply quality
Use the Comment Selector tool to train your agent on previous Meta Ad/Post Comments & replies
One approach is to monitor the messages and comments for situations where you do not like the response. When you come across a case, just like you would when training an employee you need to tell the agent how to correctly handle the situation.
Check out more articles for more information.
